Guilherme Leal is a Brazilian business and social entrepreneur, founder and co-chairman of the board of Natura, a leading Brazilian cosmetics company and one of the world's largest B Corps, well known for its commitment to sustainability. He is also an investor in new relevant impact businesses in areas such as forestry management, renewables energy and urban management. Since 2008, he has been engaged in structuring his legacy through Instituto Arapyaú, a non-profit organization committed to supporting sustainable development through the articulation of organizations and leadership, knowledge and actions that promote the transformation of society. In 2013, he became a B Leader in the launch of the B Team, a not-for-profit initiative formed by a global group of leaders to catalyze a better way of doing business for the well-being of people and the planet.
Over the last 30 years, Guilherme has participated in the creation and promotion of several organizations such as Fundação Abrinq (Children’s Rights), Ethos Institute (Corporate Social Responsibility), Instituto Akatu (Conscious Consumption), Rede Nossa São Paulo and Rede de Cidades Sustentáveis (Citizenship and Sustainable Urban Development). He has also joined the boards of the Brazilian Biodiversity Fund (Funbio) and WWF Brazil. In the 2010 presidential elections, he ran for vice-president for the Green Party, alongside Marina Silva. Leal is a co-founder of RAPS (the Network for Sustainable Politics), an initiative directed at stimulating and preparing new political leaderships for Brazil, and serves as chair at Instituto Natura, committed to improving the quality of public education in Brazil.