Founder and Member of the Board
An economics graduate, he worked as superintendent in Remington Rand do Brasil and as manager at Laboratórios Bionat, where he fell in love with cosmetics. He founded Natura in 1969 at the age of 27. At the company’s first store in São Paulo, he directly received customers, giving them individual and personalized consultation services. Driven by his belief in the transformation potential of cosmetics and the valuable network of relationships he had built, Seabra helped transform Natura into one of the world’s biggest cosmetics companies, strongly committed to ethics, quality relations and sustainable development.