Hilke Plassmann is the INSEAD Chaired Professor of Decision Neuroscience and Associate Professor in INSEAD’s Marketing Area, where she has built a Decision Neuroscience Group. She is also an Affiliated Faculty at the Brain and Spine Institute (ICM) of Sorbonne University and has been visiting faculty at University Hospital Bonn, The Wharton School and the Stern School of Business.
Hilke’s primary research area is judgment and decision-making in the intersection of neuroscience, psychology and economics. In recent and current research projects she investigates the neural basis of different decision-making related value signals and ways to self-regulate these signals. Hilke is also interested in the influence of pricing, branding and health information on consumer decision making. Her work has implications for both, management and public policy.